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Monthly Archives: July 2011
Advertising – is it worth it?
Marketing a law firm, as with any business or product relies on a thorough understanding of strategy, knowledge of target markets and how best to allocate your budget to reach your goals.
Posted in Law firm marketing
Tagged audience, audience figures, audit bureau of circulation, budget, firm, law, strategy, target audience, target data, target markets
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Legal PR: how to write a good article
Whether to inform or educate; entertain or set the record straight, good quality legal articles saying something new are accepted and appreciated by most editors. But what will make yours stand out from the rest and keep publishers coming back … Continue reading
Posted in Legal PR
Tagged audience, Conclusion, Everyone, human resources managers, jargon, law, legal jargon, pr strategy, pyramid structure, word limits
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Appointments – make an entrance!
One of the mainstays of legal PR and marketing has always been the appointment of new people; you’ve just hired a new partner, associate or executive and you think the world should know about it. The most straightforward option for … Continue reading
Posted in Legal PR
Tagged audience, commercial trades, community newsletter, law, news, outlet, press, recruitment drive, release frame, trade magazines
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