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Author Archives: Ralph Savage
How to use Tweetdeck – manage the conversation
TWEETDECK HELPS YOU filter out all the noise on twitter by organising the things you are interested in into columns. Imagine you follow 500 twitter accounts; they talk about all sorts and your stream is just updating too quickly so … Continue reading
How to use Twitter lists – follow the conversation
TWITTER HAS MOVED into the mainstream; of this there can be no doubt. We’ve become more comfortable with our online selves; our avatars have nicer pictures instead of wobbly, handheld squinting mugshots and there’s an ease with which tweets are … Continue reading
Posted in Law firm marketing, Legal PR, Social Networking
Tagged How to use twitter, insurancetweets, legaltweets, tweets, twitter lists
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Public relations – choosing a good ghost writer
GHOST WRITING IS one of the true marks of an experienced communications professional. The ability to speak on behalf of your client; to project his or her voice in writing so that their knowledge, opinions and profile are enhanced is … Continue reading
Posted in Law firm marketing, Legal PR
Tagged behalf, client, ghost writer, ghost writers, ghost writing, persuasive prose, roman polanski, strategy, voice, work
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Media training: Lawyers & Broadcast interviews
In the words of Oscar Wilde: “Experience is the name everyone gives to their mistakes.” True perhaps but when it comes to the press, mistakes are rarely forgiven. Solicitors and barristers face the prospect of appearing on national radio or TV with … Continue reading
Posted in Legal PR, Media training
Tagged bright clothes, broadcast interview, broadcast interviews, camera, firm, mundane questions, Sit, striking patterns, topic, way
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Can social media create client confidentiality problems?
The Law Society for England and Wales’ new Best Practice Guidelines for the use of social media within law firms raises fascinating questions about client relationships. Much a like to our own easy to use guide the Law Society covers … Continue reading
Consumer group backs lawyer liberalisation
A leading consumer group has backed liberalisation of legal services in the UK and is hoping for greater choice and affordability. On the day the UK Solicitors’ Regulation Authority opened its doors to new licence applications for alternative business structures, … Continue reading
Law firms’ social media usage mixed across globe
A global audit on the engagement of law firms with social media practices has turned up some interesting results. The survey commissioned by Lexis Nexis of 110 law firms around the world showed that LinkedIn was by far the most … Continue reading
Posted in Law firm marketing, Legal PR, Social Networking
Tagged audit, facebook, Lexis, lexis nexis, Media, orkurt, reputation management, rts media, use
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Search Engine Optimisation in the wake of the Panda
The holy grail of Search Engine Optimisation, topping the charts of Google, is a prize which eludes all but a handful of law firms. As Britain’s most powerful brands further encroach on the legal services market, firms yet to embrace … Continue reading
Hashtags help mobilise the masses
Why are we always banging on about online social networking? Because it’s the future, that’s why. Of all the great human technological advances, communications technology is arguably the most compelling because it expands our horizons beyond just speaking to the … Continue reading
The Co-operative’s family law gamble
The Co-operative Legal Services has frequently stolen the limelight with its drip-drip strategy of announcing new high street plans. Its latest move to bring family law to the masses has been broadly supported but evidence from the 2011 Legal Services … Continue reading