Author Archives: Ralph Savage

About Ralph Savage

A business journalist by trade, Ralph Savage represents a series of B2B clients on media and marketing matters. He provides strategic PR advice, media training and consultancy. He also ghost writes regularly on behalf of FTSE 250 CEOs, leading counsel and senior professionals including solicitors, accountants and brokers.

Fines for copyright infringement reveal risk reality

Posted on April 11, 2013 by Ralph Savage

Last year, Legal PR Blog reported the Copyright Licencing Agency’s demand for firms to take out one of its licences. Now the CLA appears keen to bear its teeth with the announcement that Brighton and Hove City Council has agreed … Continue reading →

Posted in Law firm marketing, Legal PR, Licencing & Copyright | Tagged , , , , , , , | Leave a comment

New mobile app to support users of copyright works

Posted on November 20, 2012 by Ralph Savage

A new mobile app launches today, aiming to educate users of copyright works. The new app by The Copyright Licensing Agency (CLA) makes it possible for copyright users to scan the ISN code of a book or magazine to find … Continue reading →

Posted in Law firm marketing, Legal PR | Tagged , , , , , | Leave a comment

New business marketing: Delivering warm leads…

Posted on October 5, 2012 by Ralph Savage

WHEN LAUNCHING A NEW PRODUCT, convincing those holding the purse strings to commit funds for a marketing campaign is no easy task. Brows seem to become significantly more furrowed when digital marketing, pay per click and social media join the … Continue reading →

Posted in Digital Marketing, Law firm marketing, Search engine optimisation | Tagged , , , , , , , | Leave a comment

Regional PR and Marketing campaigns – Let customers tell their stories

Posted on August 2, 2012 by Ralph Savage

In the not so old days, local or regional marketing meant painstakingly listing services in the classifieds of a provincial paper and making sure the Yellow Pages was always up to date.

Posted in Law firm marketing, Media Relations, Press Releases, Regional Marketing | Tagged , , , | Leave a comment

New copyright permission search launched by CLA

Posted on June 19, 2012 by Ralph Savage

The Copyright Licensing Agency (CLA) has launched a new online title search tool for legal professionals. The tool – available at www.cla.co.uk/licences/title-search-law  - enables customers to find out whether they can photocopy, scan or digitally reproduce from a publication under … Continue reading →

Posted in Licencing & Copyright | Tagged , , | Leave a comment

Award entries – you wouldn’t bring a weak case to court

Posted on June 18, 2012 by Ralph Savage

Like your local comprehensive school and its shiny neighbouring academy, lawyers and law firms are obsessed with ranking themselves. Whether by necessity or design, lawyers and barristers are more than a little pre-occupied with tiers, or the concept of ‘leading’. … Continue reading →

Posted in Award entries, Law firm marketing, Legal events & seminars | Tagged , , , , , | Leave a comment

Law firms encouraged to buy new copyright licence

Posted on May 30, 2012 by Ralph Savage

A new digital copyright licence has been introduced that enables law firms to copy and reproduce from a range of digital material. The new licence, introduced by The Copyright Licensing Agency (CLA), gives licensed firms the permission to copy from … Continue reading →

Posted in Law firm marketing, Licencing & Copyright | Tagged , , , , | Leave a comment

How to use Tweetdeck – manage the conversation

Posted on March 6, 2012 by Ralph Savage

TWEETDECK HELPS YOU filter out all the noise on twitter by organising the things you are interested in into columns. Imagine you follow 500 twitter accounts; they talk about all sorts and your stream is just updating too quickly so … Continue reading →

Posted in Customer service, Law firm marketing, Legal PR, Search engine optimisation, Social Networking | Tagged , , , , , | Leave a comment

How to use Twitter lists – follow the conversation

Posted on March 5, 2012 by Ralph Savage

TWITTER HAS MOVED into the mainstream; of this there can be no doubt. We’ve become more comfortable with our online selves; our avatars have nicer pictures instead of wobbly, handheld squinting mugshots and there’s an ease with which tweets are … Continue reading →

Posted in Law firm marketing, Legal PR, Social Networking | Tagged , , , , | Leave a comment

Public relations – choosing a good ghost writer

Posted on February 28, 2012 by Ralph Savage

GHOST WRITING IS one of the true marks of an experienced communications professional. The ability to speak on behalf of your client; to project his or her voice in writing so that their knowledge, opinions and profile are enhanced is … Continue reading →

Posted in Law firm marketing, Legal PR | Tagged , , , , , , , , , | Leave a comment