Category Archives: Law firm marketing

Posts in this category are written as guides to help law firms create, design and implement successful marketing campaigns.

Fines for copyright infringement reveal risk reality

Posted on April 11, 2013 by Ralph Savage

Last year, Legal PR Blog reported the Copyright Licencing Agency’s demand for firms to take out one of its licences. Now the CLA appears keen to bear its teeth with the announcement that Brighton and Hove City Council has agreed … Continue reading →

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Your ABS Licence should matter

Posted on February 6, 2013 by Christina Savage

Has your firm spent the last few months pouring over its application for an ABS-licence? If so, the time to announce it to the press is probably looming. It is an announcement which will most likely go through myriad hands … Continue reading →

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New mobile app to support users of copyright works

Posted on November 20, 2012 by Ralph Savage

A new mobile app launches today, aiming to educate users of copyright works. The new app by The Copyright Licensing Agency (CLA) makes it possible for copyright users to scan the ISN code of a book or magazine to find … Continue reading →

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New business marketing: Delivering warm leads…

Posted on October 5, 2012 by Ralph Savage

WHEN LAUNCHING A NEW PRODUCT, convincing those holding the purse strings to commit funds for a marketing campaign is no easy task. Brows seem to become significantly more furrowed when digital marketing, pay per click and social media join the … Continue reading →

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Regional PR and Marketing campaigns – Let customers tell their stories

Posted on August 2, 2012 by Ralph Savage

In the not so old days, local or regional marketing meant painstakingly listing services in the classifieds of a provincial paper and making sure the Yellow Pages was always up to date.

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Award entries – you wouldn’t bring a weak case to court

Posted on June 18, 2012 by Ralph Savage

Like your local comprehensive school and its shiny neighbouring academy, lawyers and law firms are obsessed with ranking themselves. Whether by necessity or design, lawyers and barristers are more than a little pre-occupied with tiers, or the concept of ‘leading’. … Continue reading →

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Law firms encouraged to buy new copyright licence

Posted on May 30, 2012 by Ralph Savage

A new digital copyright licence has been introduced that enables law firms to copy and reproduce from a range of digital material. The new licence, introduced by The Copyright Licensing Agency (CLA), gives licensed firms the permission to copy from … Continue reading →

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Law firms at Year End – a PR opportunity

Posted on March 21, 2012 by Christina Savage

APRIL AND MAY represent financial year end for many law firms and the opportunity to tell the market how your firm is doing. Communicating the firm’s performance at this time of year can be an effective way to maintain the … Continue reading →

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How to use Tweetdeck – manage the conversation

Posted on March 6, 2012 by Ralph Savage

TWEETDECK HELPS YOU filter out all the noise on twitter by organising the things you are interested in into columns. Imagine you follow 500 twitter accounts; they talk about all sorts and your stream is just updating too quickly so … Continue reading →

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How to use Twitter lists – follow the conversation

Posted on March 5, 2012 by Ralph Savage

TWITTER HAS MOVED into the mainstream; of this there can be no doubt. We’ve become more comfortable with our online selves; our avatars have nicer pictures instead of wobbly, handheld squinting mugshots and there’s an ease with which tweets are … Continue reading →

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