Tag Archives: audience

Advertising – is it worth it?

Posted on July 19, 2011 by Ralph Savage

Marketing a law firm, as with any business or product relies on a thorough understanding of strategy, knowledge of target markets and how best to allocate your budget to reach your goals.

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Legal PR: how to write a good article

Posted on July 8, 2011 by Ralph Savage

Whether to inform or educate; entertain or set the record straight, good quality legal articles saying something new are accepted and appreciated by most editors. But what will make yours stand out from the rest and keep publishers coming back … Continue reading →

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Appointments – make an entrance!

Posted on July 1, 2011 by Ralph Savage

One of the mainstays of legal PR and marketing has always been the appointment of new people; you’ve just hired a new partner, associate or executive and you think the world should know about it. The most straightforward option for … Continue reading →

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Why should law firms use twitter?

Posted on June 21, 2011 by Ralph Savage

There’s a compulsion to join the crowd when it comes to online social networking, but you need to understand how the crowd works before you jump in. Some law firms are using twitter simply because it is a communications channel … Continue reading →

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