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Tag Archives: law
Carry on tweeting: We’re not all in the same boat!
THE BAR STANDARDS Board decision to fine David Harris £2500 for incriminating tweets appears to have prompted the legal profession into another round of navel gazing about social media, but could the industry’s progress be damaged unnecessarily by this debate?
Posted in Law firm marketing, Legal PR, Risk Management, Social Networking
Tagged anonymous account, boat, law, Legal, legal profession, legal survey, profession, round, semple piggot, tweets
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Consumer group backs lawyer liberalisation
A leading consumer group has backed liberalisation of legal services in the UK and is hoping for greater choice and affordability. On the day the UK Solicitors’ Regulation Authority opened its doors to new licence applications for alternative business structures, … Continue reading
Search Engine Optimisation in the wake of the Panda
The holy grail of Search Engine Optimisation, topping the charts of Google, is a prize which eludes all but a handful of law firms. As Britain’s most powerful brands further encroach on the legal services market, firms yet to embrace … Continue reading
The Co-operative’s family law gamble
The Co-operative Legal Services has frequently stolen the limelight with its drip-drip strategy of announcing new high street plans. Its latest move to bring family law to the masses has been broadly supported but evidence from the 2011 Legal Services … Continue reading
Is fixed fee message getting through?
Yesterday marked a red letter day in legal services after rules liberalising ownership of law firms came into force. The Legal Services Act 2007 had been much heralded as an opportunity for major high street brands to begin marketing services … Continue reading
Legal PR: get to the bottom of the issue
As highly qualified professionals, lawyers and barristers want to be known amongst peers as experts. A carefully planned, flexible and well resourced Legal PR campaign can be the ticket to securing respect and notoriety and gaining valuable kudos in your own industry and … Continue reading
Posted in Legal PR
Tagged customer, issue, law, Legal, point focus, pr campaign, pr efforts, sector, target market, target markets
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Advertising – is it worth it?
Marketing a law firm, as with any business or product relies on a thorough understanding of strategy, knowledge of target markets and how best to allocate your budget to reach your goals.
Posted in Law firm marketing
Tagged audience, audience figures, audit bureau of circulation, budget, firm, law, strategy, target audience, target data, target markets
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Legal PR: how to write a good article
Whether to inform or educate; entertain or set the record straight, good quality legal articles saying something new are accepted and appreciated by most editors. But what will make yours stand out from the rest and keep publishers coming back … Continue reading
Posted in Legal PR
Tagged audience, Conclusion, Everyone, human resources managers, jargon, law, legal jargon, pr strategy, pyramid structure, word limits
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Appointments – make an entrance!
One of the mainstays of legal PR and marketing has always been the appointment of new people; you’ve just hired a new partner, associate or executive and you think the world should know about it. The most straightforward option for … Continue reading
Posted in Legal PR
Tagged audience, commercial trades, community newsletter, law, news, outlet, press, recruitment drive, release frame, trade magazines
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Why should law firms use twitter?
There’s a compulsion to join the crowd when it comes to online social networking, but you need to understand how the crowd works before you jump in. Some law firms are using twitter simply because it is a communications channel … Continue reading
Posted in Legal PR, Social Networking
Tagged audience, com, communications channel, insurance sector, keyword, law, morning breakfast, networking, search alert, tweets
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