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Tag Archives: strategy
Public relations – choosing a good ghost writer
GHOST WRITING IS one of the true marks of an experienced communications professional. The ability to speak on behalf of your client; to project his or her voice in writing so that their knowledge, opinions and profile are enhanced is … Continue reading
Posted in Law firm marketing, Legal PR
Tagged behalf, client, ghost writer, ghost writers, ghost writing, persuasive prose, roman polanski, strategy, voice, work
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Advertising – is it worth it?
Marketing a law firm, as with any business or product relies on a thorough understanding of strategy, knowledge of target markets and how best to allocate your budget to reach your goals.
Posted in Law firm marketing
Tagged audience, audience figures, audit bureau of circulation, budget, firm, law, strategy, target audience, target data, target markets
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