Despite growing popularity, many businesses are still unsure about how to incorporate online and mobile social networking into their business development activities. 

Social networking has an enviable ability to expand the footprint of an event and allow those unable to attend to still have an influence on proceedings and benefit from talks and workshops.

RTS Media works with marketing teams, event executives and conference organisers - advising on the use of social networks as an augmentation of the event's physical environment.

A well planned event - be it a legal seminar, a national conference or a launch party - will enable conversations about their 'do' to happen with a clearly defined #hashtag that has been publicised in advance. This was a huge success at the 2011 British Insurance Brokers' Association conference at Manchester Central, which used the hashtag #BIBA2011 to great effect with exhibitors and delegates tweeting their ideas and opinions before, during and after the event. 

Correct use of social networking tools allow people at your event to contribute to the debate and opens it up to outsiders looking in.

For advice on how to incorporate social networking tools into your next event including improving delegate packs and name badges; how to encourage conversation, involving the press, carrying out post-event reviews and more contact us